social media. Tweet, post and link in like a pro.

We recently had the opportunity to brand a new product for one of our clients. This involved developing a unique, but meaningful name for the high-tech device as well as a logo and slogan. Most people would think that the logo would be the tricky part, after all a name is just a name, right?

Having multiple touches with your customers is key, and what better way to do it than with an eNewsletter. An email newsletter can be a very effective and inexpensive marketing tool that any business can use to promote a new product or service, communicate to your customers. The hard part of running a successful email newsletter campaign is that it is a science, and getting all of the variables right is more difficult than you might think. Most particularly, timing is key but often difficult to determine.

If there was ever a time to consider focusing on social media and search engine optimization (SEO) it’s now, as we approach last few days before the holiday season and people are frantically looking for those last-minute gifts, or last-minute services before the big ‘to-do’: consumers and businesses are looking for you.

Time and time again, I keep bumping into people and companies who have a few or several SoMe accounts and can’t figure out why they don’t have a strong following.