strategy. Think. Solve. Do.

Tania D'Angelo

Tania D'Angelo

Project Management…how does that actually work?

Submitted by Tania D'Angelo on Wed, 2012-01-25 16:47
When you start to put a puzzle together, do you start with the outside pieces or focus on a certain colour grouping on the interior? Either way you start with a plan, you know the end goal of completion and you know what needs to be done piece by piece. From the project conception to completion, there are many steps than need to fall exactly in place for the final result to work. This involves several stages, such as estimating, scheduling, design and production, , proofing, editing, press approvals and shipping and can take organizing to the extreme.
Creative Design

Creative Design

Respect, not Spec

Submitted by Creative Design on Wed, 2011-06-01 23:00
Talk to most creative agencies and you will often – and passionately – hear, "We will not work on spec". Spec work – or speculative work – is essentially a company opening a contest of sorts to a number of agencies or designers to have them produce work on their behalf with little information or creative brief and with little (often no) compensation for the time spent. The "winner" is then selected and at that point receives payment for the services rendered.
Jonathan Miseferi

Jonathan Miseferi

More than just a name

Submitted by Jonathan Miseferi on Mon, 2011-05-09 23:00
We recently had the opportunity to brand a new product for one of our clients. This involved developing a unique, but meaningful name for the high-tech device as well as a logo and slogan. Most people would think that the logo would be the tricky part, after all a name is just a name, right?
Cyan Solutions

Cyan Solutions

What’s your signal-to-noise ratio?

Submitted by Cyan Solutions on Tue, 2011-04-19 23:00
There is a term called signal-to-noise ratio, used in science and engineering to measure how much a signal has been degraded by noise. It’s a good term to use when assessing our communication strategies too.
Jonathan Miseferi

Jonathan Miseferi

When should I send out my eNewsletter?

Submitted by Jonathan Miseferi on Tue, 2011-03-22 23:00
Having multiple touches with your customers is key, and what better way to do it than with an eNewsletter. An email newsletter can be a very effective and inexpensive marketing tool that any business can use to promote a new product or service, communicate to your customers. The hard part of running a successful email newsletter campaign is that it is a science, and getting all of the variables right is more difficult than you might think. Most particularly, timing is key but often difficult to determine.
Creative Design

Creative Design

Green design: Six tips for greener printing

Submitted by Creative Design on Thu, 2010-12-02 00:00
We all know that our global paper consumption is huge - and that it is having a negative impact on the environment. Thanks to the prevalence of the internet, much of our information can be accessed and distributed online, but print communication is by no means gone. And it shouldn't be.
Creative Design

Creative Design

4 reasons why you need to spend more than $99 on a logo

Submitted by Creative Design on Thu, 2010-10-28 23:00
Websites selling pre-made logos for an incredibly low price are popping up everywhere. This practice not only devalues what we do as graphic designers, but it also robs you, the client.
Kathryn Schwab

Kathryn Schwab

Social Media: what’s the plan?

Submitted by Kathryn Schwab on Sun, 2010-10-24 23:00
Time and time again, I keep bumping into people and companies who have a few or several SoMe accounts and can’t figure out why they don’t have a strong following.
Cyan Solutions

Cyan Solutions

Customer Loyalty…a company’s best friend

Submitted by Cyan Solutions on Tue, 2010-10-19 12:17
I wanted to take this opportunity to tell everyone about the transition that companies are making in their approach to marketing and advertising. This tactic is not “new” per se, the idea has always been around, just not many have chosen to use it.
Gary Howard

Gary Howard

The "One-Stop Approach" - breeds success on many levels

Submitted by Gary Howard on Mon, 2010-07-19 23:00
OK! So everyone in my office has heard me rant about the whole client experience thing and at how happy I am (we are) that many are giving us great referrals and testimonials either by video or in writing. Most are about Cyan’s one stop approach...

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