inside cyan. Where creativity and productivity collide.

Jonathan Miseferi

Jonathan Miseferi

Cyan Solutions Creative Director uses talent for a good cause

When we aren’t designing marketing collateral, writing marketing plans or developing complex websites – we try to pitch in and do our part to help the community. Read on about an interesting project we've been working on!
Creative Design

Creative Design

"What the heck is a Vector anyway?"

Ahh, such a common question. We hear this a lot when we're working with clients. First of all, we need a little background info to grasp the concept fully, so here it goes:
Creative Design

Creative Design

Respect, not Spec

Talk to most creative agencies and you will often – and passionately – hear, "We will not work on spec". Spec work – or speculative work – is essentially a company opening a contest of sorts to a number of agencies or designers to have them produce work on their behalf with little information or creative brief and with little (often no) compensation for the time spent. The "winner" is then selected and at that point receives payment for the services rendered.
Gary Howard

Gary Howard

Home alone......The nest is empty

If you are anything like me, you would have spent half of your life driving your kids to and from events like soccer, school ,or their friends houses etc.. I would often complain that there was never enough time for me time.
Tania D'Angelo

Tania D'Angelo

Time for a walk?

Going for a light walk everyday has many benefits! A brisk walk not only burns calories but it burns stored fat and can build muscle to speed up metabolism. Walking gives your body what it needs and is really easy!
Cyan Solutions

Cyan Solutions

What’s your signal-to-noise ratio?

There is a term called signal-to-noise ratio, used in science and engineering to measure how much a signal has been degraded by noise. It’s a good term to use when assessing our communication strategies too.
Jonathan Miseferi

Jonathan Miseferi

When should I send out my eNewsletter?

Having multiple touches with your customers is key, and what better way to do it than with an eNewsletter. An email newsletter can be a very effective and inexpensive marketing tool that any business can use to promote a new product or service, communicate to your customers. The hard part of running a successful email newsletter campaign is that it is a science, and getting all of the variables right is more difficult than you might think. Most particularly, timing is key but often difficult to determine.
Jonathan Miseferi

Jonathan Miseferi

Out and About in Ottawa: Must See Art Events

Whether you're just looking to get out and about in Ottawa or trying to get inspired, it's important to experience culture. It may seem a long ways away, but as always, time flies. We are already in mid-February; and for art-lovers like myself, getting to appreciate the work of some of the masters of art in your city, and in the magnificent spaces of the National Gallery of Canada is definitely invaluable.
Creative Design

Creative Design

What was fun when we were 2?

As a first-time parent of a toddler, I am always looking for fun things to do in between naps, meals and recently, Disney's Cars.
Creative Design

Creative Design

Fonts 101

At first glance it may seem like font selection is simply a task of locating one that is pretty, different, fancy or simple enough. But more thought should be given before setting your office memo in comic sans simply because it feels fun.