Strategy

When you start to put a puzzle together, do you start with the outside pieces or focus on a certain colour grouping on the interior? Either way you start with a plan, you know the end goal of completion and you know what needs to be done piece by piece. From the project conception to completion, there are many steps than need to fall exactly in place for the final result to work. This involves several stages, such as estimating, scheduling, design and production, , proofing, editing, press approvals and shipping and can take organizing to the extreme.

Websites selling pre-made logos for an incredibly low price are popping up everywhere. This practice not only devalues what we do as graphic designers, but it also robs you, the client.

Time and time again, I keep bumping into people and companies who have a few or several SoMe accounts and can’t figure out why they don’t have a strong following.

OK! So everyone in my office has heard me rant about the whole client experience thing and at how happy I am (we are) that many are giving us great referrals and testimonials either by video or in writing. Most are about Cyan’s one stop approach...

I’m starting to worry…. Yes… worry. I see a lot of businesses getting set to employ “social media”. Great! you might say, so what’s the worry?