The challenge Generate Leads
It's no secret that Black Friday is a big deal for retailers. For our client Boomerang Kids, it was an opportunity to engage new and existing customers throughout the entire franchise system of 8 stores across Ontario and Quebec.
Our challenge was to create an integrated system-wide campaign that included both online and offline marketing tactics and cut through the cluttered landscape of Black Friday deals. The goal was to drive awareness, store visits and ultimately sales by making a big impact with the target audiences of parents and grandparents.
The solution Targeted & Integrated
We helped Boomerang Kids rebrand Black Friday as Purple Friday and then developed a unique on-brand design for the promotion and integrated it through in-store signage, organic social media content, paid social media advertisements and email marketing messages.
Critical to the success of this campaign was the use of re-targeting and custom audiences using their existing customer file and website visitors. For example, we uploaded the email marketing list into Facebook and Instagram's advertising platforms and ran ads that complemented the email marketing messages and in-store posters.
"Cyan worked on the strategy, design and implementation of our Purple Friday promotion and we had lines around the block. The campaign yielded a 600% return on investment for us... Needless to say, we're thrilled."
- Amanda Lauzon, Owner