Beer Canada is a voluntary trade association that advocates on behalf of its members, those of whom are makers of Canada's most popular adult beverage - beer! They work with their members, governments, stakeholders and the public to improve the marketplace for beer.
Beer is a favourite pastime of almost everyone here at Cyan, so we love collaborating with our friends over at Beer Canada (especially when it requires meetings at their office - which has a fully stocked bar!) They are a recently new client of ours but we've worked together on many projects already. See some of the creative work we've done so far below but don't forget to keep checking back because we have much more in the works.
We designed a twelve page, saddle stitched brochure for Beer Canada, with their goal being to recruit new memberships for their association. The brochure features large photographs and graphics that add intrigue and visual appeal to the piece and that also compliment the style of the brochure - with its clean layout and simple text treatments, these large visuals make a statement.
Our favourite part of this brochure has got to be the centre spread. It features simple yet powerful infographics that showcase the association and the industry at a glance. Pairing nicely with a clever photo treatment, these infographics highlight the statistics in an eye-catching but informative way.
To welcome the holidays, we created this postcard for Beer Canada. With a design request for illustration, and both cheer and beer incorporated, this custom seasonal design delivers. The graphic was both printed and used as an e-greeting.