How we supported an international adoption agency working to find permanent, loving families for children in need through strategic digital marketing initiatives.
Wide Horizons needed to drive stronger lead generation and expand its U.S. adoption pipeline while operating with limited marketing resources. As international adoption priorities and geopolitical realities evolved, the organization also required an experienced partner who could continually adapt its Google Ad Grants strategy to maintain performance and maximize the value of the grant.
Cyan implemented and continues to manage a strategic Google Ad Grants program focused on generating high-quality adoption inquiries and guiding prospective families through the adoption journey. As campaigns, search behaviour, and international adoption landscapes have changed, Cyan has continually refined targeting, messaging, and campaign structure to ensure the grant remains fully optimized and aligned with Wide Horizons’ evolving priorities.
The partnership helped Wide Horizons far exceed its original goal, growing its adoption pipeline from a target of 10 new families to more than 200 families across the U.S., surpassing expectations by roughly 2,000%. Today, Cyan continues to provide proactive guidance, adapting campaigns as circumstances change and ensuring Wide Horizons consistently maximizes the impact of its Google Ad Grant while delivering results that continue to exceed expectations.
Wide Horizons For Children is a small organization with limited budgets. A few years ago, we started looking for a new agency to help us use our Google Grant to maximum effect. We had been running Google Ads for a number of years, with varying degrees of success, and knew it was time to make a change. As a U.S.-based nonprofit, we had a lot of agencies available to us and were seeking the proverbial needle in the haystack: an agency that combined deep expertise with affordability. Cyan Solutions came onto our radar early on in the search. They quickly stood out from the pack with their understanding of our brief, their thoughtful questions, and their proposal that ticked all our boxes. We signed them up and have never looked back!
The Cyan team answers our questions with an unfailing knowledge of the ever-changing world of Google Ads, and an impressive understanding of our business. They are a pleasure to work with: they respond quickly to all requests, are highly professional, and very human at the same time. And the ads have been outperforming our high hopes for them! Cyan Solutions always exceeds our expectations. We highly recommend them to any nonprofit looking for great results from their Google Ad Grant.
Sarah Blick
Director of Marketing Communications
Wide Horizons for Children
Let’s do great work together
Looking for the right creative partner to tackle your next project and reach your goals?
Book a free consultation with our team to get started.