Information
In order to obtain the best results, the fundamentals of discovery, listening and asking the right questions, is at the core of any project. We seek to develop a full understanding of your goals.
Certain project types follow unique workflows that we’ve developed through years of positive working experience with our clients.
An initial discovery meeting with the client helps us to determine their goals and targets, as well as to understand their unique brand voice and identity. This helps us in the development of key messages and compelling content that resonates with your target audiences and positions your brand.
Once we understand the client’s main objectives and budget, we strategize the core tactics that will enable them to reach their goals, whether that is to increase sales or revenues, expand brand awareness, or enter into new markets. Working with your timelines and budgets, we create an execution calendar that outlines all tactics and proposed timelines.
We work to understand your unique buyer persona that enables us to identify the most appropriate channels to communicate your messaging and to expand your reach and influence. These channels include traditional and digital media, including all social media channels, in addition to targeted emails and newsletter campaigns.
We begin this stage with a kick-off meeting with the client to determine their vision and gather information to help in the development of the brand identity and logo. We then conduct internal research and brainstorming sessions and begin to develop logo concepts.
Initial concepts with potential variations are presented to the client for review
and feedback.
Once the top concept(s) are selected, we further refine and develop these options with different font and colour options.
This stage involves finalizing any potential logo variations (ex: horizontal, vertical, English, French, Bilingual) and preparing final files for the client in the following colour options: full colour, one colour black, one colour white and file formats: vector (ai, eps, pdf) jpeg (RGB), png (RGB). Any brand assets such as guidelines and templates are also finalized.
We review current web analytics, content and overall structure to see which pages are most important to users and determine how information on your site should be organized going forward. After all, needs have been determined, we prepare a sitemap to reflect the new and improved website hierarchy and navigation.
Once the sitemap has been established, our creative team develops the overall look and feel for the design of the new website. This is an opportunity to define the vision for the new site before all pages, templates and components are designed. We will then create a working prototype of the website based on the design concept. This prototype demonstrates the site structure and identifies areas for content, buttons, menus, images etc.
Integration includes the development of the website/application according to the specifications agreed upon in the planning documents. The site is hosted on a development server until it is ready for launch.
The new site is tested on a web server by various individuals for quality control and browser compatibility. Any potential issues are fixed at this point. Content entry is done at this stage as well if it is included with your project as well as a recorded training session. Testing can include ad-hoc testing, creating test cases and browser compatibility issues.
Following any bug fixes, the new site is launched and made accessible to the public. Any content edits can now be done directly through the CMS dashboard with login credentials. Cyan also offers monthly support packages for the ongoing maintenance and update of your new website. Any post-launch bug fixes that are deemed as warranty items will be corrected by Cyan. Future design or technology enhancements can be addressed and estimated separately as needed.
If your video project requires a script, we conduct research to help establish clear and concise messaging. We develop the English script in collaboration with the client. If you require the video to be translated, we ask that you obtain this on your end.
Based on the approved script, we develop storyboards that outline the video and its different sections. This is essentially a breakdown of the script and what will appear on the screen (animation, video footage, etc.). We also obtain a voiceover recording at this stage as well if it is required.
Once the storyboards have been approved, we will proceed with video production/animation. At this time, we also present options for any background music and/or stock video footage. Once the draft video is approved, we purchase the assets and prepare the final mp4 files. If a French video is required, it is completed after the English has been approved.
Based on the supplied creative brief and content, our design team prepares an initial concept for your review. This concept is then presented to gather feedback. Once revisions have been made and the concept has been approved, we proceed with the full layout and design.
Based on the approved concept, the full layout is completed (typically starting with English first) and submitted for review. Once approved, we complete the French layout if it is required.
Once any necessary revisions have been made and layout(s) have been approved, Cyan provides final files in the required formats and/or produces the final product.
Should you require the production and/or printing of your project, Cyan can coordinate with a range of providers to facilitate this process. We also offer in-house printing on smaller items such as brochures, postcards, tickets, business cards, labels, etc.
We understand the need for flexibility and can accommodate budgets of all ranges. That’s why we offer different ways in which we can collaborate with our clients to ensure the most successful project outcomes and effective working styles that move you forward.
Perfect for one-time initiatives or defined scopes of work, project-based engagements are tailored to your unique requirements.
Whether you need a new website, brand refresh, marketing campaign, video production, or another creative project, we’ll provide a clear scope, timelines, and estimate based on your project goals and brief.
A real fan favourite. Support hours are ideal for organizations that require regular assistance on a variety of requests and services.
You get access to the Cyan team and flexible budgeting for your ongoing marketing and creative needs. We offer support hours at a preferred hourly rate and best of all, support hours don’t expire.
You have goals and we want to help get you there. Retainers are multi-faceted, long-term work commitments between our team and yours.
We start with an in-depth strategy and planning workshop so we can really get to know you and your unique objectives. From there, we establish the tactics and budgets most suitable to achieve your vision.
