Our work with CPMA’s 100th anniversary transformed a historical milestone into a vibrant, forward-looking campaign that engaged stakeholders nationwide, showcasing a strong digital presence.
CPMA’s FreshWeek Annual Convention and Trade Show is the keystone event of Canada’s produce sector — the largest of its kind in the country, drawing thousands of industry professionals and hundreds of exhibiting companies each year. Its milestone 2025 edition in Montreal marked the event’s 100th anniversary, and CPMA needed both a full slate of polished, fully bilingual event materials and a creative campaign that could honour a century of history while pointing to the future of the industry.
Across the convention cycle, Cyan produced an extensive, bilingual body of work: trade-show branding and custom produce illustrations, print and digital “trade-out” advertising, keynote and thank-you ads, program guides, banner stands, banquet menus and tickets, registration and appreciation materials, newsletter templates, and website graphics.
For the 100th anniversary, Cyan developed a comprehensive multi-month marketing strategy and brought it to life through a dedicated anniversary microsite — featuring a 100-year timeline, a “Fact or Fiction” video gallery, user-submitted video content, a blog series, recreated recipes from 1925, and AI-generated images imagining produce a century from now — alongside a series of animated myth-busting videos, an anniversary video montage, and a coordinated social media and communications campaign.
The milestone year was supported end to end by a single, cohesive creative program that carried consistently across print, digital, video, event, and social touchpoints in both official languages. The anniversary microsite gave CPMA a central digital home connecting its hundred-year history to its priorities for the future, and the full effort culminated at the April 2025 Montreal convention — the association’s largest and most significant event of the year.
CPMA 100 Website
Traveling through the decades
One of the key features of the anniversary microsite was the “time machine.” This sidebar gave different pivotal decades in CPMA’s branding and produce marketing at the time. These designs carried throughout the campaign, aligning period pieces and graphics with their specific decade range.
The Cyan team did a fabulous job for our 100th anniversary promotions. From a fun and informative microsite to highlight videos, the team captured the essence of how the association has supported the fresh produce sector in Canada since 1925. Their attention to detail was evident as they waded through 100 years of photos, yearbooks and documents to capture fun facts and interesting moments in our history. The result was fabulous content that was used at our Annual Convention to tell our story and celebrate being 100 – and still fresh!
Sue Lewis
Vice President, Marketing & Events
Canadian Produce Marketing Association (CPMA)
Centennial Convention
While we did the marketing campaign for the 100th anniversary, we also made the CPMA Fresh Week 2025 convention ads and collateral. With the branding tone set by the anniversary campaign, we built on it to develop the full event branding.
Let’s do great work together
Looking for the right creative partner to tackle your next project and reach your goals?
Book a free consultation with our team to get started.