Working with the National voice of optometry in Canada, representing member optometrists nationwide.
CAO needed its national opto.ca website modernized to support member engagement and revenue generation, and separately wanted to spark a national conversation encouraging Canadians and employers to make fuller use of, and enhance, existing vision care benefits.
Cyan conducted a full technical and marketing SEO audit and rebuilt opto.ca with a flexible modular design, plus a dedicated biennial Congress event microsite and a standalone CCOA certification program site. For the “Don’t Lose Sight” benefits campaign, Cyan developed the strategy and branding, then produced a campaign website, a white paper, a best-practices guide, over 50 pieces of social and email ad creative, and bilingual kinetic-typography videos.
The Don’t Lose Sight campaign generated nearly 1 million impressions and more than 5,000 clicks over six months, positioning CAO as a thought leader in vision health through webinars, articles, and podcasts.
Cyan has helped us with a variety of projects over the course of the last year, most recently with a major revamp (ongoing!) of the CAO Website. From back to front, they have done a fantastic job. High quality work, with attention to detail. They combine creativity and customer service in everything they do and are great fun, to boot!
Rhona Lahey
Director of Marketing and Communications (retired)
Canadian Association of Optometrists (CAO)
Let’s do great work together
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