Google Ad Grants are a key part of the Google for Nonprofits program. Organizations that qualify for the grant may receive up to USD $10,000 per month of in-kind text ads on Google Search.
Access Google Ad Grants to achieve your growth goals
A well-planned, implemented and managed paid ad campaign can help your organization achieve its growth goals through:
- creating cause-awareness in a competitive environment
- enhancing brand awareness and recognition
- engaging audiences and driving traffic to your website
- maximizing subscriptions and conversions
- feeding your leads funnel for donors, partners, and sponsors
- optimizing fundraising activities and outcomes
- maximizing donations for your organization
- enhancing your ability to serve your target communities
- demonstrating your nonprofit’s reach and impact
- attracting qualified volunteers and employees
Is your organization eligible?
To qualify for a Google for Nonprofits account, you must be a recognized nonprofit charitable organization in a good standing position and meet the full eligibility requirements in your country. Your organization may not be a governmental entity, a hospital, or a healthcare organization, or a school, an academic institution, or a university. Philanthropic arms of educational organizations, hospitals, and healthcare organizations are eligible.
To be eligible for a Google for Nonprofits account, your Canadian nonprofit organization must be registered with the CRA – Canada Revenue Agency, as a:
- federal charity
- federal nonprofit organization
- provincial nonprofit organization
Organizations must be: (1) charities; (2) tax exempt nonprofit organizations operating on a nonprofit basis for the public benefit; (3) federal not-for-profit corporations; or (4) provincial nonprofits.
