Working with an Ottawa-based new and used children’s clothing, toy, and equipment retailer, operating across Ontario and Quebec.
Boomerang Kids needed a way to stand out during the cluttered Black Friday and holiday season across its full franchise network, driving both foot traffic and online engagement among parents and grandparents.
Cyan rebranded Black Friday as “Purple Friday,” building an integrated in-store, social, and email campaign around the brand’s signature colour, supported by Facebook and Instagram retargeting using the store’s own customer lists. The team also developed a bilingual direct mail campaign and a four-week “FAM JAM” scavenger-hunt engagement campaign that drew more than 140 participating teams.
The Purple Friday campaign delivered a 600% return on investment and a 100% increase in sales at some locations compared with the prior year, with several stores setting single-day sales records and lineups at opening. The owner described the results as thrilling.
Cyan worked on the strategy, design and implementation of our Purple Friday promotion and we had lines around the block. The campaign yielded a 600% return on investment for us… Needless to say, we’re thrilled.
Amanda Lauzon
Owner
Boomerang Kids
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