In celebration of its 35th anniversary, we worked with the Carp Farmers’ Market: a Community farmers’ market in the village of Carp, in Ottawa’s rural west end, connecting local growers, producers, and artisans with area shoppers, on a strategic rebrand and website update.
The Carp Farmers’ Market wanted to modernize how it presents itself — refreshing its legacy brand and rebuilding its website so its identity better reflected the market and made it easier for shoppers and vendors to engage with it.
The updated logo was adapted for the main brand as well as a variation for the triumphant return of the annual Carp Garlic Festival.
Cyan delivered a refreshed brand supported by a guiding strategy and built a new website for the market, and continues to provide ongoing website hosting and maintenance.
The key message encourages market visitors to Make a day of it! since there is so much to do and experience at the Carp Farmers’ Market.
The market now has a cohesive, up-to-date brand and a modern website as its digital home, with Cyan providing continued hosting and maintenance so the site stays current season to season.
Our updated logo and website honours the community roots of the Carp Farmers’ Market. We really enjoyed the experience and collaboration that went into the creative process to ensure our small team of volunteers and market managers could easily make content updates to keep our customers up to date on the latest happening at the Market.
Don H.
Board of Directors
Carp Farmers’ Market
Let’s do great work together
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