National professional association supporting second-language educators across Canada, working in both English and French.
CASLT serves a bilingual, national community of second-language teachers, with a growing slate of member programs and resources. From their CoLab platform to its FSL Fundamentals courses, they needed a stronger, more cohesive identity and a consistent stream of professional materials delivered fully in both official languages.
Cyan developed a refreshed brand for CASLT and carried it across a wide range of touchpoints: animated explainer videos produced in both English and French to promote the CoLab platform, infographics, flyers and posters for its instructor-led courses, event materials such as banner stands and table runners, branded apparel, and a member leadership publication — all backed by ongoing website hosting, maintenance, and support.
The new brand now reads consistently across CASLT’s digital, print, event, and video materials in both official languages, giving the association a polished and unified presence with its members. Several of those materials were built to showcase real programme results, including measurable gains in teachers’ confidence and sense of self-efficacy from CASLT’s FSL courses.
Logo: Before and After
With a change in brand identity comes a turnover of assets across all mediums. This fresh perspective shaped the way we designed for immediate and future needs, ensuring colours, type, and graphic elements could adapt and evolve with the association and their needs.
The refreshed logo honours the L2 and maple leaf elements as a representation of the Second Language Teachers profession in Canada in a brighter and more youthful rendering.
Second Language Storytelling
Bringing infographics to life through video
Supporting CASLT in this project taught us a lot about the crisis currently facing FSL teachers in Canada. Explaining and conveying such a complex problem in a digestible way called for visual storytelling in a way everyone could understand.
The pressure and scarcity of an avalanche, along with the uncertainty of a highway road trip, were two metaphors that resonated with the current FSL teacher journey and issue. With these metaphors as leading visuals, we developed impactful print assets that later came to life in video, to help spread awareness of the shortage to the public and industry leaders.
The team did such an excellent job with the FSL videos. I think they really captured the ideas so perfectly. I couldn’t have imagined something so beautifully done.
Kim Giese
Deputy Director
Canadian Association of Second Language Teachers (CASLT)
The CASLT CoLab
In video work, modular design isn’t typically talked about. For the CASLT CoLab project, we had to come up with a modular video to fit two different durations for different media.
Starting the process at the very beginning with the script writing made every task afterwards more streamlined. When you design with intention, it goes a long way! The result is a video that can be used in full or segmented for organic and paid social efforts.
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