One of Canada’s largest single-industry trade associations, representing 110,000+ REALTORS® nationwide.
Over the years, we’ve worked with CREA on a number of different projects, each of them with its own diverse challenges and needs.
2 Minutes to Win it Series
With a membership of over 110,000 REALTORS®, CREA needed engaging ways to help members understand and adopt the growing suite of tools available on REALTOR.ca, from WEBForms to the MLS® Home Price Index.
REALTORS® Care Days
To ensure their members can have a seamless transition into their day of giving, CREA needed a user-friendly and streamlined booking platform to track their members’ selected REALTORS Care® initiatives.
eLearning Module Introduction Videos
CREA’s eLearning Modules are full of vital information for their members to engage with. CREA needed concise and engaging content to help not only market their learning modules, but summarize complex course material into simpler, actionable points.
2 Minutes to Win it Series
Cyan created “2 Minutes to Win It!,” a six-week gamified contest with weekly challenges, prize draws, and a custom-built microsite, and followed it with brochures, videos, a custom-fabricated steel toolbox mailer promoting broker training sign-ups, a digital interactive brochure, annual AGM highlight videos, and an educational video series introducing the MLS® Home Price Index.
REALTORS® Care Days
We designed and developed a new website for the program with an online booking tool, prepared a series of guidebooks, toolkits and editable social media templates.
eLearning Module Introduction Videos
Cyan produced a suite of animated videos with custom illustrations to make complex learning material easily marketable and understandable for a wide range of their member base.
2 Minutes to Win it Series
In its second year, the contest drove over 27,000 entries and engaged more than 8,600 members — a 37% increase in members engaged and a 200%+ increase in entries year-over-year — with continued REALTOR.ca tool usage observed for months after the contest closed.
REALTORS® Care Days
The new platform provided an easier and streamlined interface to help CREA support their members in their community initiatives.
eLearning Module Introduction Videos
As a result of the videos and their use in marketing efforts, CREA has received more module and certification sign-ups throughout the years.
2 Minutes to Win It
REALTORS Care® Days
It was a pleasure to support the REALTORS Care® Team at CREA in transitioning their REALTORS Care® Week into REALTORS Care® Days to better support and promote each member’s community initiatives.
While we designed and developed a new website and toolkits for the program, we also produced a suite of branded merchandise that can be purchased by boards and associations.
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