How we work with a global manufacturer of specialty wire and wire products — a group of companies serving industrial and aerospace markets worldwide.
Central Wire Industries is a global group of specialty-wire companies — spanning brands and product lines from welding and spring wire to knitted mesh, wire rope, and seismic bracing — that exhibits at major international trade shows such as the Paris and Farnborough air shows and Wire Düsseldorf. Presenting this multi-brand portfolio consistently and professionally, show after show and market after market, takes a steady design and production partner.
Cyan serves as CWI’s ongoing design and production partner. The team designs the company’s trade-show booths, backdrops, banner stands, and display materials for its international events, and produces a continuous stream of product literature — capability guides, brochures, one-pagers, and product cards across lines like Gen-4 Welding Wire and Tech Mesh — as well as the company’s ReelWire newsletter. Cyan also outfits the group’s teams with branded apparel and promotional products, carrying the correct logo for each of its companies and divisions.
Across a portfolio of brands and a global trade-show calendar, CWI presents a consistent, polished, and professional face, with Cyan handling exhibit design, product literature, apparel, and communications as an extension of its marketing function. The relationship has run steadily across multiple years and continues to support the group’s presence at its most important industry events.
Let’s do great work together
Looking for the right creative partner to tackle your next project and reach your goals?
Book a free consultation with our team to get started.
