Partnering with a recovery, health and wellness retailer specializing in orthopaedic, rehabilitation, and pain-management products for both consumers and healthcare professionals.
KineMedics sells and supports a broad range of orthopaedic and pain-management products across several audiences — retail consumers, healthcare professionals, wholesale buyers, and satellite retail locations — and needed a marketing partner who could handle the full picture: a consistent brand, an up-to-date website, ongoing customer communications, and the systems to tie it all together.
Cyan became KineMedics’ ongoing, retained marketing team. On the infrastructure side, Cyan set up and optimized their HubSpot CRM — custom properties, segmented contact lists, forms, and automated customer-marketing workflows — and built a recurring newsletter program, with hands-on training so the KineMedics team could run it themselves. Cyan also produced a steady stream of content, drafting and publishing regular blog posts and social media on topics like osteoarthritis care and pain management, and provided continuous website support and maintenance.
Alongside this, the team developed new brand identities — including the KMS wholesale supply line and the KineMedics Foundation, with its own launch strategy and social presence — and delivered a constant flow of print, signage, trade-show, and branded-apparel materials, plus e-commerce growth work such as an affiliate-marketing program.
KineMedics now operates with Cyan as an extension of its team, giving a growing multi-channel business a single partner across brand, web, CRM, content, and promotion. The HubSpot setup and newsletter program gave them the infrastructure for segmented, automated customer communication; the ongoing content and design work keeps a consistent, professional presence in front of both consumers and professionals; and new sub-brands and initiatives have supported expansion into wholesale and community-focused efforts.
The evolution of a brand
Over the years, we’ve helped to evolve the KineMedics brand into what it is today. From print to digital, we’ve had the pleasure of supporting the KineMedics team in the smallest and biggest of endeavors.
The Website
Built to serve customers
With KineMedics being a customer-facing brand, it’s important to have a website that reflects the many needs of their customers. We supported KineMedics in providing a wide range of services and products through different e-commerce functionally like wholesale, rental and regular product purchasing workflows.
KineMedics Foundation
Giving back to the community
So many people do great work in our communities. To show appreciation and support for their amazing work, the wonderful team at KineMedics has developed the KineMedics Foundation to help support community leaders in inspiring and creating change across the country. We’ve had the privilege of working with the KineMedics Foundation on some of their recent initiatives, and we look forward to supporting them in their future goals.
From postcards to store signage
For stores, you need marketing material inside of your locations and out. Whether it’s apparel to represent the brand, or printed pieces for conferences, we’ve covered KineMedics for their print production needs.
Let’s do great work together
Looking for the right creative partner to tackle your next project and reach your goals?
Book a free consultation with our team to get started.