How we crafted a campaign that mobilized thousands, raising significant funds and awareness across Canada.
For its milestone 40th Anniversary Walk, the Lions Foundation needed a campaign that could mobilize supporters at a national scale to mark the occasion and drive fundraising and awareness for its guide and service dog programs.
Cyan crafted a combined transit and digital media campaign, placing creative across 20 TSA transit shelters and pairing it with broad-reach digital advertising to extend the anniversary message across Canada.
The campaign delivered more than 2.27 million digital impressions and mobilized thousands of participants nationally, raising significant funds and awareness for the Foundation’s mission during its 40th anniversary year.
Following the success of the 2025 campaign, Lions Foundation Canada engaged Cyan Solutions again for their expanded 2026 campaign across Transit TSA ads, TTC Subway Trains and Stations posters, and Digital Mall Screens across the Greater Toronto Area (GTA).
2025
2026
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