Tree Canada inspires, educates, and empowers communities across Canada to plant and nurture trees for a healthier planet. We helped grow a brand and website to be more flexible, engaging, and future-proof
Tree Canada’s brand and website had outgrown themselves. The site needed a modular structure the team could update on their own, without disrupting their existing databases. The brand was boxed into a two-shade green palette that didn’t reflect the diversity of Canada’s tree canopies. And as the team grew, there was no foundational document to keep communications consistent. On top of it all, National Tree Day had no identity of its own to drive recognition and engagement.
Cyan refreshed the logo and typography, expanded the colour palette to reflect a broader range of Canadian landscapes, and produced full brand guidelines. The website was rebuilt with a modular, expandable structure integrated with Tree Canada’s CRM. A standalone National Tree Day logo and organizer toolkit were also created, alongside new illustrations, custom icons, and print and promotional materials.
A cohesive, future-ready brand identity that strengthens Tree Canada’s position for continued growth and community engagement. The refined logo, updated typography, and expanded palette modernized the brand without losing its essence; the modular website made content management effortless and scalable; and the National Tree Day Toolkit gave organizers consistent messaging across every event. Close collaboration and a focused rollout kept execution seamless across branding, web, and print.
We really appreciate the care that Cyan put into improving our website’s overall user experience… The flexibility of the WordPress page builder and components that Cyan created are light years ahead of our previous website.
Robert Henri
Director, Communications & Marketing
Tree Canada
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